When you design for a global giant you have to remember that you are designing with the world in mind. Love of the outdoors applies to the guy in seat 32b on his way to NYC or the couple ahead of you in the checkout line. For almost five years, I found myself designing for a company at the intersection of mass market and the great outdoors. With sales exceeding $2b, the company was at its best and product was everywhere. I understood and identified with the brands story. Here are some examples of a truely unique outdoor biography I had the pleasure to help build and move forward.
