I was called back to a company I worked for years ago. I was asked to direct design on a contract basis in an effort to get the product back on track. I had previously run an extremely successful business there, and going back held a certain amount of intrigue in how I could affect their bottom line. Creating the product came effortlessly and my intuition allowed me to speak to the customer, not very differently than it had years before. I had a certain advantage in being one of the creators of the company's greatest growth. Here are some outtakes of the product that in the end signifcantly exceeded projected sales forecasts.
